I started this t-shirt line primarily for my son, Zachary. He's a kid full of spunk and high-octane energy. He didn't have sugar until his first birthday, when he ate chocolate cake. It changed his personality and it was apparent that Zack had a super sensitivity to sugar. We have avoided sugar with him ever since and keep a sugar-free home, as much as possible.

I found that other people had a hard time NOT giving Zack sugar whenever he left the home. It‚s not like he never eats it - there's sugar in just about everything out there - he just doesn't eat it regularly. I want to be able to make that choice for him at this young age and make sure he gets a healthy start and develops good habits - he's going to be able to choose what he eats in the not so distant future.

I had a Sugar Free t-shirt screened for Zack and when he started wearing it, I found that other people really responded to it and pleasedon'tfeedmykidsugardotcom was born. This line is an expression of my desire as a parent to keep sugar out of my child's diet until the absolute latest possible date. Currently our line consists of: sugar free, dairy free, peanut free, mercury free, television free and xbox free baby and kid.

Nicole Hilliard-Forde

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